Why there will be no Wow killer

I was reading an interesting post over at BullCopra this morning. He is looking at the comparison between Wow and EQ2.

Now I never played EQ2, so I was unable to offer a comparison for him. His post however did get me to thinking.

Sometimes that can be a bad thing. 


Wow (or any MMO) is more about the social aspect than the game itself. If it were not, people could simply purchase solo games for PC or console far cheaper than subscribing.

Think for a moment about how much you spend to play. You are buying more than just the game, you are paying for the environment that you hang out in.

Call it a cover charge if you will, just like a bar has on live music night.

For example: myself and two of my  kids all play in my household. Thats $45 every month in subscription fees alone, not counting and average of $40 every year and a half for a new expansion and random other charges for transferring characters around and such. Even assuming nothing else I am paying $540 a year in subscription fees alone. I could pick up ten to twelve console games for the same price.


There are quite a few times I go online just to chat. Hell, my mother in law uses in game mail to email me about out of game stuff. She knows I check it more often, especially on my banker toon.

Sometimes i’ll run circles in Dalaran,  sometimes i’ll scan the auction house, others i’ll just sit and fish.  I am not really there for the game. I am there for the interaction with the friends I have made in the virtual world. Friendships that in certain cases have spilled over into this world as well.

Until another game finds a way to move the social network over to the new game, to steal that connection that people have to one another, there will be no Wow killer.


Actually I take that back, there will be.

It will be Blizzards next generation MMO.

Why do I think that you ask?

Because Blizz has recognised the same fact that I just pointed out.

The are building their company’s future around keeping you with your social network. The more you can stay in touch with friends the less likely you are to go find another company’s game to go play.


Do you think they developed the whole battlenet system just to be nice?

They are linking all your Blizzard made games under one roof.

Do you think they are spending time and money on being able to find friends and chat with them live across game platforms because they have hearts of gold?

Never forget that they are a business…. Their goal is to keep us happy and keep taking our money.

Do you really think they put in cross server instances and free voice chat because they wanted to look good for Greatfather Winter? They are simply enabling your social network.

They are moving the social network from single faction, single server, game specific to any faction, any server, any game….

Soon it won’t matter which game you are playing, you will still be able to chat with all your friends.

Just so long as you all stay playing Blizzard brand games.


Think about it.

4 Responses

  1. Definitely a good point, they are a business. If they want to continue to succeed (and not flounder and eventually die) they have to improvise, expand, etc.

  2. The only way there will be a WOW killer is if Blizzard/Activision screw up WOW or the new MMO they are working on. I feel that the biggest things about WOW that keep people hooked are the huge community of bloggers that we are all apart of and feel connected too and their group of friends/guild members in game that most people are attached too as well. The caveat to that is if enough of us stop having fun in the game then it will be a cascading effect and if a new game that was fun to play is smart enough they could absorb a large group of WOW converts in one swoop. Thats probably not very likely but its the only way I could see it happening

  3. WoW’s death will be a long one as people will eventually migrate to another game (or games). And it won’t be one particular game or event. It will be a series of small events, all leading up to Bliz no longer putting resources into WoW and stops trying to get new players.

    Not everyone will migrate all at once, but it will happen eventually. Will it be another Bliz MMO? Maybe. Maybe not. Will it be just one game? Probably not. But it will be whenever Bliz is ready to let it happen.

  4. […] Dechion had a fantastic post today about Blizzard’s strategy with Battlenet. I’m not nearly as eloquent as he is, but I wanted to mention it. […]

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